Audio Branding for Good
Who we are
SONiNATE Productions stands for the most personalized & emotional acoustic brand experiences.
We are the inventors of the Emotional Acoustic Brand Identity (EABI) and developed the UCE method for it, which is based on synesthesia*.
With our special UCE method
(unique – catchy & complex – emotional), we make sure to create the right emotional acoustic space that really reflects the personality of our clients and their brands in a truly unique way – as unique as our clients.
We create music with character & personality that doesn’t sound like any other typical brand music.
We create timeless substantial “earworms”.
Who we serve and how
We’re offering our service exclusively to ethical & conscious brands.
We want to use our skills to support exactly those brands that really help to make this world a better place.
Thus, we see our clients rather as cooperative partners who share the same goal.
With our EABI – which can be seen similar to a movie theme song – we create instant brand recall for our clients. But that’s not all.
An EABI also emotionalizes their brands and creates an emotional space for them to invite their audience and clients into the brand universe – on a conscious as well as subconscious emotional level.
With their very personal brand music we help our clients show their uniqueness, stand out and deepen the bonds between them and their clients on a subconscious level.
Since we consider personal growth as one of the most important areas, we focus on supporting brands in that field, such as conscious speakers and business coaches.
What makes us different
In order to create musical experiences that are as unique as our clients, we pursue another strategy than most audio branding providers.
Therefore we focus on the following 5 aspects:
If the musical content lacks a certain complexity and depths it’s impossible to create something truly unique.
Most audio branding services try to sound modern.
For us, however, modern means everyone is doing it right now.
Since our clients want to build a legacy with their brand, our goal is to create timeless music that outlives hypes and trends.
Most audio branding services advertise their scientific research systems. Unfortunately, however, this can only lead to rather sweeping acoustic assessments, which often result in a kind of “rinse and repeat”.
We, instead, focus on the highest degree of uniqueness and personalization.
We believe that music that deeply moves and touches our clients becomes, so to speak, an acoustic extension of their personality, and thus is able to touch our clients’ audience more deeply as well.
All audio branding services that we know of offer their service to anyone who can afford it.
This is not compatible with our code of values.
We cannot reconcile with our conscience to support companies that contribute to the destruction of the planet or the harm of humanity. Therefore, we select our customers based on their values.
About the founder
Hi, I’m Stefan Goergner,
musical business emotionalizer & re-humanizer and synesthete*.
I’m the founder and head & soul of SONiNATE Productions.
I’ve been making music for more than 30 years and as a professional for almost 20 years.
I’ve invented the EABI and developed the synesthesia-based* UCE method in order to take audio branding to another way more personal and emotional level.
After quite a long musical journey through various genres and styles – from rock guitar player to professional opera singer (countertenor) and many steps in between – I finally discovered that writing music is what I can do best.
I’m also quite a good “musical judge of character” and a synesthete*.
Due to my synesthesia* I can also see sound and music, which is why my approach to composing might be a bit different too.
Thus for me music has a lot to do with colors and I love “painting” in many different colors and shades.
With SONiNATE Productions I connected my passion to a purpose, which is writing music for others and using music as a transformational tool.
With my music I want to encourage & empower people, give comfort, hope & confidence, show understanding and create connection to themselves and others.
* Synesthesia is the perceptual phenomenon in which stimulation of one sensory or cognitive pathway leads to involuntary experiences in a second one.
In my case it’s among others the combination of my hearing and my visual sense, which is why I can also see sound and music.